Our Work

Retailers want to increase sales, grow their businesses and maximize their financial return. Manufacturers want to build brand equity, drive volume and enhance brand presence. Shoppers want to be treated as real people: valued, respected and inspired. For 35 years, MARS has been pushing brands further and bringing shoppers and retailers closer through phenomenal shopping experiences. Our shopper-centric method allows for more imaginative, relevant and ultimately more successful solutions in reaching today's elusive, media-saturated customer. Just imagine what we could do for yours.	IN-STORE DESIGN We bring categories to life through phenomenal in-store design, enhancing the overall shopping experience with shopper behavior insights as a foundation. Our cohesive in-store elements enhance retail navigation through intuitive signage, provide rewarding educational components and create a compelling experience through inspirational, highly emotive design.
	BRAND PROMOTIONS MARS extends the equity of a brand's national promotion efforts and takes it into the store to reach the shopper. We augment and tailor your brand's message to forge relevant retail experiences while remaining fixed on your objectives. In this way, we stay true to a retailer's needs while building your brand.
SMART THINKING We're experts on identifying and making sense of consumer retail trends in the marketplace. MARS takes a client's brand information and drills down deep to identify the core shopper: what she looks like in a specific retail environment. This process allows us to gain keen insights into connecting with today's shopper.	CATEGORY PLATFORMS MARS drives the growth of categories through marketing programs fusing merchandising, in-store tactics, point-of-sale materials and promotions. MARS is unsurpassed in our understanding of retail. We utilize this expertise to circumvent obstacles while drawing out opportunities for differentiation. The result is increased category excitement and shopper intrigue.
NEW PRODUCT LAUNCHES Our in-depth understanding of retailers allows us to anticipate hurdles and better align campaigns with a retailer's objectives. Through this knowledge, we build awareness, drive conversion, trials, and develop in- and out-of-store tactics.	CONSUMER PLATFORMS We've reinvented category marketing by viewing it through the lens of the shopper, using her needs, wants and desires as a compass to guide powerful campaigns. Consumer platforms work across channel, category and brand to create programs that speak directly to a shopper's interests and concerns. MARS' unique ability to bring retailers, brands and categories together guarantees the engagement and activation of shoppers.