SOUTHFIELD, Mich., May 3, 2010 – The Hub Magazine, a leading marketing magazine and idea exchange forum, released its annual Top 12 list today and for the third year in a row, MARS Advertising took the top spot for excellence in shopper marketing. While the names included on the report’s Top 12 have shuffled over the past three years, MARS Advertising has consistently led the field.
“It’s exciting to be at the dawn of a new era in marketing,” said Ken Barnett, CEO of MARS Advertising. “The enormous changes in the marketplace have given rise to increasingly sophisticated tools and skills sets, all centered around the shopper experience. MARS has strategically and intentionally positioned itself to continue to lead that charge.”
Brand building and marketing have undergone a series of fundamental shifts in recent years. At its center has been the rise of shopper marketing and, once again, MARS Advertising has set the bar for the industry.
The agency continues to add complementary retail reach and navigation with more than 100 field-based, dedicated shopper marketing experts. MARS Advertising is unsurpassed in providing a credible presence in retailer headquarter markets, allowing for deep knowledge of key account strategies, shoppers, categories and organizational structures.
“From insights to activation, we’re connectors, forging a path to shopper marketing success for both brands and retailers,” Barnett said. MARS is committed to shopper insights, planning and strategy to build brands.
Objectives of Hub Magazine’s annual ranking of excellence include:
- Develop a benchmark that brand marketers can use as a pre-screening device when looking for agencies with shopper marketing expertise.
- Identify the strengths and weaknesses of both brand marketers and agencies in planning, implementing and collaborating on the various aspects of shopper marketing that are important to each group respectively, for the purpose of improving industry performance overall.
- Establish a statistical basis against which to benchmark both performance and progress in future surveys.
View the official Hub Magazine Top 12 list here
