MARS Advertising http://www.marsusa.com Shopper marketing and MARS Advertising news. en-us Copyright © 2009 MARS Advertising Inc. 09/07/2010 09:01:55 09/07/2010 09:01:55 Shopper Marketing 1440 MARS Advertising http://www.marsusa.com http://www.marsusa.com/ICO/logo_88x31.jpg Unleash the Potential http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=103 Ken Barnett speaks about the power struggle between manufacturers and retailers in the September issue of Hub Magazine 2010-09-01 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=103 MARS Shopper Marketing RSS First Comprehensive Book on Shopper Marketing Launches in United States http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=102 dunnhumbyUSA Contributes Shopper Marketing Expertise; Provides Insights on Data-Driven Shopper Marketing Tactics 2010-06-01 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=102 MARS Shopper Marketing RSS It's a Three-Peat for MARS Advertising http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=100 MARS Advertising recognized by The Hub Magazine as top shopper marketing agency three years in a row 2010-05-03 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=100 MARS Shopper Marketing RSS Diamond Rings Campaign wins integrated marketing “Reggie” Award http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=101 An effort to harness the power of Diamond Foods' portfolio of premium brands landed big results for MARS Advertising without the sizable budget of many like-minded campaigns. 2010-04-21 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=101 MARS Shopper Marketing RSS U Tennessee Launches Shopper Marketing Forum http://www.progressivegrocer.com/progressivegrocer/content_display/supermarket-industry-news/e3i5a1e80232d9b3c92b5034c7f4d111ae4 A group of top executives from some of the world's leading companies gathered at the University of Tennessee earlier this month to help launch its inaugural Shopper Marketing Forum. 2009-11-30 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=97 MARS Shopper Marketing RSS 2009 June Dairy Month Gold & Amber Penguin Winners http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=96 Both Kroger and Safeway won Gold penguin awards thanks to programs developed and executed by MARS. 2009-11-13 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=96 MARS Shopper Marketing RSS MARS Welcomes Lucretia Pruitt http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=95 Lucretia Pruitt was hired recently as Director of Social Media for Collective Bias 2009-08-11 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=95 MARS Shopper Marketing RSS MARS Makes The Promo 100 http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=94 MARS is listed among best and brightest agencies in the promotion industry 2009-07-21 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=94 MARS Shopper Marketing RSS Big Y Wins 2009 Television Commercial Clarion Award http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=93 The Colors of Summer TV commercials have been honored by the 2009 Clarion Awards, presented by The Association for Women in Communications. 2009-07-20 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=93 MARS Shopper Marketing RSS MARS Wins APEX 2009 and ECO Awards http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=88 MARS is pleased to announce that we were winners once again this year in the APEX 2009 Awards and the ECO Awards 2009-07-10 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=88 MARS Shopper Marketing RSS Mars Agency Exec on New Shopper Marketing, Social-Media Effort http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=F5DB2FA4-5C86-4D48-BD1D-3EB583368CA2&copyid=B128BA5B-3BE6-4C50-8EE0-453710831C0C John Andrews, formerly in charge of emerging media for Wal-Mart and leader of its ElevenMoms blogger network, talks about his new role at Mars Advertising 2009-07-10 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=90 MARS Shopper Marketing RSS Shopper Marketing Meets Mommy Bloggers http://blog.pyramidradioinc.com/2009/07/10/shopper-marketing-meets-mommy-bloggers/ MARS hires John Andrews, one of the brains behind ElevenMoms, to lead a new unit called Collective Bias 2009-07-10 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=92 MARS Shopper Marketing RSS Where Social Media and Shopper Marketing Merge to Reach Moms http://adage.com/digital/article?article_id=137841 Social media and shopper marketing are the two hottest areas in the marketing industry. MARS has combined them by snagging John Andrews, a former senior manager of emerging media for Walmart and organizer of its ElevenMoms mommy-blogger network to lead a new unit, Collective Bias. 2009-07-09 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=86 MARS Shopper Marketing RSS Kroger Integrates for Dairy Month http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=85 Joining the National Frozen & Refrigerated Foods Association's movement to recognize June as National Dairy Month, Kroger is using print, in-store and online materials to pitch affordable prices and healthy consumption. 2009-06-30 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=85 MARS Shopper Marketing RSS MARS Advertising Forms Social Media Unit Named Collective Bias http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=87 In a move that will bring together the disciplines of Social Media and Shopper Marketing, MARS is establishing a new division called Collective Bias headed by well known digital marketing specialist John Andrews 2009-06-30 Shopper Marketing http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=87 MARS Shopper Marketing RSS