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    <title>MARS Advertising</title>
    <link>http://www.marsusa.com</link>
    <description>Shopper marketing and MARS Advertising news.</description>
    <language>en-us</language>
    <copyright>Copyright &#169; 2009 MARS Advertising Inc.</copyright>
    <pubDate>02/06/2012 03:35:35</pubDate>
    <lastBuildDate>02/06/2012 03:35:35</lastBuildDate>
    <category>Shopper Marketing</category>
    <ttl>1440</ttl>
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      <title>MARS Advertising</title>
      <link>http://www.marsusa.com</link>
      <url>http://www.marsusa.com/ICO/logo_88x31.jpg</url>
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    <item>
      <title>2012 Predictions</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=151</link>
  
      <description>Darren Keen, Managing Director of MARS' London Office, Shares His 2012 Predictions.</description>
  
      <pubDate>2011-12-30</pubDate>
      <category>Shopper Marketing</category>
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      <title>Detroit's Resurgence</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=150</link>
  
      <description>For the first time in decades, the Motor City is showing a little horsepower</description>
  
      <pubDate>2011-12-22</pubDate>
      <category>Shopper Marketing</category>
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      <title>Ken Barnett, MARS CEO, Part of Record-Setting NEW Event</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=149</link>
  
      <description>Ken Barnett was a member of a panel of top male CPG/Retail Executives at a recently held Network of Executive Women event.</description>
  
      <pubDate>2011-12-14</pubDate>
      <category>Shopper Marketing</category>
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      <title>MARS Bentonville Office Contributes Thanksgiving Baskets</title>
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      <description>For fourth consecutive year, the MARS Bentonville Team contributes Thanksgiving baskets to senior citizens of Washington County, Arkansas.</description>
  
      <pubDate>2011-11-29</pubDate>
      <category>Shopper Marketing</category>
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      <title>MARS Advertising, Inc. and Philter Retail, Inc. Combine Forces To Form MARS-Philter, Inc.</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=145</link>
  
      <description>MARS Advertising, Inc. and Philter Retail, Inc. announce the formation of MARS-Philter, Inc.   </description>
  
      <pubDate>2011-11-17</pubDate>
      <category>Shopper Marketing</category>
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      <title>Ken Barnett, MARS Chief Executive Officer, Named to Blue Calypso&rsquo;s Advisory Board</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=144</link>
  
      <description>Ken Barnett, MARS CEO, named to Advisory Board of Blue Calypso, Inc., a growing mobile and social advertising company. </description>
  
      <pubDate>2011-11-04</pubDate>
      <category>Shopper Marketing</category>
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      <title>Rob Rivenburgh, MARS Chief Operating Officer, Featured in November Issue of The Hub Magazine</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=142</link>
  
      <description>Rob Rivenburgh, MARS COO, shares his views on the growing importance of cultural values to consumer loyalty.  </description>
  
      <pubDate>2011-11-01</pubDate>
      <category>Shopper Marketing</category>
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      <title>UnitedHealthcare Leverages MARS Healthcare Team to Open Newest &ldquo;Pop Up&rdquo; Store</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=140</link>
  
      <description>UnitedHealthcare enlists MARS Advertising&rsquo;s Healthcare Talent and Resources from concept development to execution in the opening of its newest pop-up store in Kingsport Town Center Mall.</description>
  
      <pubDate>2011-10-21</pubDate>
      <category>Shopper Marketing</category>
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      <title>MARS Opens New Office in the UKSeptember, 2011</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=135</link>
  
      <description>MARS is pleased to announce that our MARS London Team has settled into their new home at 230 City Road, located within the up and coming Clerkenwell district of London, nestled between the West End and the financial city district.  </description>
  
      <pubDate>2011-09-26</pubDate>
      <category>Shopper Marketing</category>
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      <title>Steve DeVore Hired as Managing Director, Twin Oaks</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=138</link>
  
      <description>Steve DeVore has been hired as Managing Director of Twin Oaks, a newly created, fully integrated strategic shopper marketing venture between MARS and CROSSMARK.</description>
  
      <pubDate>2011-09-21</pubDate>
      <category>Shopper Marketing</category>
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    <item>
      <title>Gabe Wight Joins MARS Advertising </title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=139</link>
  
      <description>Gabe Wight has joined MARS Advertising&rsquo;s Bentonville, Arkansas office as Senior Vice-President, Client Service.</description>
  
      <pubDate>2011-09-20</pubDate>
      <category>Shopper Marketing</category>
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    <item>
      <title>MARS Advertising and CROSSMARK Create Twin Oaks, A New Integrated Shopper Marketing Venture</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=129</link>
  
      <description>MARS  Advertising, with its ranking as the #1 shopper marketing agency for four straight years by The HUB Magazine, and CROSSMARK, a leading  sales and marketing services company in the consumer goods industry, have  formed a new venture named Twin Oaks.</description>
  
      <pubDate>2011-09-08</pubDate>
      <category>Shopper Marketing</category>
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    <item>
      <title>MARS Wins Hill&rsquo;s Pet Nutrition Business - Opens Kansas City OfficeMay, 2011</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=134</link>
  
      <pubDate>2011-05-01</pubDate>
      <category>Shopper Marketing</category>
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    <item>
      <title>Door to Shoppertunity Opens Again</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=124</link>
  
      <description>For the fourth straight year, MARS has topped The Hub Magazine's annual ranking of excellence in Shopper Marketing</description>
  
      <pubDate>2011-04-12</pubDate>
      <category>Shopper Marketing</category>
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    <item>
      <title>Scott Mueller Joins MARS Advertising</title>
      <link>http://www.marsusa.com/shoppermarketing/agency/news_article.lasso?-Search=Action&amp;-Table=NewsArticles&amp;-Database=News&amp;-KeyValue=123</link>
  
      <description>Scott Mueller joins MARS Advertising as senior vice president of client services</description>
  
      <pubDate>2011-03-13</pubDate>
      <category>Shopper Marketing</category>
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