News, Media, and Agency PR
Read all about it: bulletins from the vanguards of Shopper Marketing; the latest accolades, awards, locations, clients, and campaigns; new additions to the family; insights, inspirations, and more than you dreamed possible. Discover the full-spectrum of what is happening on MARS. We invite you to share this exciting journey with us!
| Sep 01 | Unleash the Potential |
| Ken Barnett speaks about the power struggle between manufacturers and retailers in the September issue of Hub Magazine | |
| Jun 01 | First Comprehensive Book on Shopper Marketing Launches in United States |
| dunnhumbyUSA Contributes Shopper Marketing Expertise; Provides Insights on Data-Driven Shopper Marketing Tactics | |
| May 03 | It's a Three-Peat for MARS Advertising |
| MARS Advertising recognized by The Hub Magazine as top shopper marketing agency three years in a row | |
| Apr 21 | Diamond Rings Campaign wins integrated marketing “Reggie” Award |
| An effort to harness the power of Diamond Foods' portfolio of premium brands landed big results for MARS Advertising without the sizable budget of many like-minded campaigns. | |
| Nov 30 | U Tennessee Launches Shopper Marketing Forum |
| A group of top executives from some of the world's leading companies gathered at the University of Tennessee earlier this month to help launch its inaugural Shopper Marketing Forum. | |
| Nov 13 | 2009 June Dairy Month Gold & Amber Penguin Winners |
| Both Kroger and Safeway won Gold penguin awards thanks to programs developed and executed by MARS. | |
| Aug 11 | MARS Welcomes Lucretia Pruitt |
| Lucretia Pruitt was hired recently as Director of Social Media for Collective Bias | |
| Jul 21 | MARS Makes The Promo 100 |
| MARS is listed among best and brightest agencies in the promotion industry | |
| Jul 20 | Big Y Wins 2009 Television Commercial Clarion Award |
| The Colors of Summer TV commercials have been honored by the 2009 Clarion Awards, presented by The Association for Women in Communications. | |
| Jul 10 | MARS Wins APEX 2009 and ECO Awards |
| MARS is pleased to announce that we were winners once again this year in the APEX 2009 Awards and the ECO Awards | |
| Jul 10 | Mars Agency Exec on New Shopper Marketing, Social-Media Effort |
| John Andrews, formerly in charge of emerging media for Wal-Mart and leader of its ElevenMoms blogger network, talks about his new role at Mars Advertising | |
| Jul 10 | Shopper Marketing Meets Mommy Bloggers |
| MARS hires John Andrews, one of the brains behind ElevenMoms, to lead a new unit called Collective Bias | |
| Jul 09 | Where Social Media and Shopper Marketing Merge to Reach Moms |
| Social media and shopper marketing are the two hottest areas in the marketing industry. MARS has combined them by snagging John Andrews, a former senior manager of emerging media for Walmart and organizer of its ElevenMoms mommy-blogger network to lead a new unit, Collective Bias. | |
| Jun 30 | Kroger Integrates for Dairy Month |
| Joining the National Frozen & Refrigerated Foods Association's movement to recognize June as National Dairy Month, Kroger is using print, in-store and online materials to pitch affordable prices and healthy consumption. | |
| Jun 30 | MARS Advertising Forms Social Media Unit Named Collective Bias |
| In a move that will bring together the disciplines of Social Media and Shopper Marketing, MARS is establishing a new division called Collective Bias headed by well known digital marketing specialist John Andrews | |
| Jun 27 | Campbell's Charity Push Counters Gloom |
| Campebell Soup Co. is betting consumers will still consider philanthropy when making their buying decisions and so has revamped its Labels for Education program for the upcoming back-to-school season. | |
| Jun 16 | Kroger Integrates for Dairy Month |
| Joining the National Frozen & Refrigerated Foods Association's movement to recognize June as National Dairy Month, Kroger is using print, in-store and online materials to pitch affordable prices and healthy consumption. | |
| Jun 10 | Value is the New Variable, as its Meaning to Shoppers Continues to Evolve |
| Jun 01 | MARS Advertising's Orbit Grows as Other Ad Segments Fall |
| MARS specializes in one of the very few growing ad segments, in-store marketing, that targets consumers already in the buying mode | |
| Jun 01 | Martians Launch 'New Media' Co. |
| Rob Rivenburgh and John Andrews will be the primary visionaries for an as-yet unnamed company that will be a division of Mars Advertising. The new company's sole objective will be to help guide client companies in the social media ad space. | |
| Jun 01 | Safeway Dishes Out Dairy |
| Safeway has cooked up a free recipe book to support June as National Dairy Month. | |
| May 28 | Big Y Colors of Summer Campaign Wins Communicator Award |
| MARS is proud to announce that the 2009 Communicator Awards has selected the Big Y Colors of Summer 2008 TV Campaign (Promotional/Branding) as a winner. | |
| May 27 | Today's Labels for Education: Enhanced and More Relevant Than Ever |
| Campbell has partnered with MARS Advertising and Kroger to bring new innovation and digital relevance to LFE. The e-Labels for Education program now allows participants to electronically collect LFE points through shopper card purchases at the Kroger family of stores. | |
| May 04 | MARS Advertising Named No 1 Shopper Marketing Agency for 2nd Straight Year |
| For the second year in a row, MARS Advertising topped the Hub Magazine’s annual ranking of excellence in shopper marketing. | |
| May 01 | MARS' Hub Magazine Ad May/June 2009 |
| Keep your shopper-centric strategies on course with the MARS Retail Team. | |
| Apr 21 | e-Labels for Education Earns Gold Reggie Award |
| Campbell Soup Company and MARS partner with Kroger to use digital shopper marketing strategies to expand education support program | |
| Apr 14 | Y&R Creates Global Strategic Alliance with MARS Advertising, Inc |
| Y&R has formed a global strategic alliance with MARS Advertising in North America for shopper marketing. | |
| Mar 05 | Maribeth Fasseel, Galen Chandler, and Jane Favret Promoted at Southfield Office |
| MARS Southfield office promotes Maribeth Fasseel to senior vice president of finance, Galen Chandler to vice president, director of broadcast and digital media, and Jane Favret to account manager. | |
| Mar 04 | Rob Rivenburgh and Matt Larence Promoted, Amy Mastin Appointed as Senior Creative Director |
| Robert Rivenburgh was promoted to executive vice president and general manager, Matthew Lawrence was promoted to vice president of finance, and Amy Mastin has joined the company as senior creative director. | |
| Feb 01 | The Shopper's Journey(sm) - White Paper |
| A new study reveals what our struggle for meaning and identity says about the way we shop. By Tim Scholler. | |
| Feb 01 | The Dad Fad - A MARS Point of View |
| While marketers continue to be fixated with their female target segments, a closer look at dad's growing participation in household duties and purchase decisions proves they're a group that can no longer be ignored. | |
| Nov 13 | MARS Activities at ISMI EXPO |
| MARS wins five Design of the Times Awards | |
| Nov 01 | Why Shopper Marketing Matters - White Paper |
| A MARS management point-of-view on the increasing importance of Shopper Marketing in the current economic climate. | |
| Nov 01 | New Creative Director at MARS Advertising |
| Vice President, Creative Director Jason Unger | |
| Sep 01 | Shopping for Superstars |
| MARS authors an article in THE HUB Magazine summarizing results from an industry survey on careers in Shopper Marketing. | |
| Jul 01 | As retailers find their own brand identities, will manufacturers lose theirs? |
| Roundtable discussion from several leading industry spokespersons on shopper marketing and brand equity | |
| Jun 06 | National Senior Games Association |
| The National Senior Games Association (NSGA), a not-for-profit member of the United States Olympic Committee, is proud to announce MARS Advertising as the 2009 Event Sponsorship Acquisition Partner. MARS will be soliciting sponsorships for the 2009 Summer Games as well as multi-year opportunities through the 2011 Senior Games on behalf of the NSGA. | |
| May 01 | The Hub Top 10 of Shopper Marketing Excellence |
| Cincinnati-based Procter & Gamble tops the list of brand marketers and Detroit-based MARS Advertising the list of agencies in The Hub magazine's first-ever ranking of excellence in Shopper Marketing. | |
| Apr 09 | MARS Contributes to Dreamworks Reggie Award |
| Dreamworks as client was awarded a Reggie for the development of activities surrounding the launch of the Bee Movie starring Jerry Seinfeld. MARS was a major contributor to this promotion. We are proud of our clients whenever they win such a great award. Their success is our success. | |
| Mar 11 | One Small Step For Man, One Giant Step For MARS Advertising |
| MARS Expands to Canada | |
| Mar 11 | First Canadian office for MARS Advertising |
| MARS has ventured into the Canadian marketplace with the opening of its first office in Toronto. | |
| Mar 11 | MARS Landing in Toronto |
| Mars Advertising has opened a Toronto location, its first office outside the U.S. | |
| Mar 10 | MARS Advertising Expands Internationally With Launch of Canadian Venture |
| MARS has ventured into the Canadian marketplace with the opening of its first office in Toronto, Canada, led by Ryan Walker | |
| Mar 04 | Mike DiStefano Promoted to Executive Creative Director at MARS |
| MARS has promoted Michael DiStefano to executive creative director. DiStefano had been senior vice president, group creative director. | |
| Mar 03 | MARS Advertising Establishes Scholarship Competition for CCS Students |
| MARS has established an annual scholarship competition for students at the College for Creative Studies (CCS), in Detroit, and will award two students a grant along with a paid summer internship at MARS. | |
| Feb 29 | MARS Advertising offers CCS scholarships, internships |
| Mars Advertising, in conjunction with the College for Creative Studies, will offer two $2,500 scholarships and internships to competing CCS juniors. | |
| Jan 27 | Mary Tarczynski Named Among Top 25 Women Redefining Success |
| Mary Tarczynski, Mars Advertising San Francisco, honored as one of the Top 25 Women Redefining Success by Flexperience. | |
| Jan 27 | MARS Advertising/Prize Logic to Expand |
| MARS Advertising/ Prize Logic Joint Venture Investing $1.7 Million to Expand | |
| Jan 19 | Ace Hardware Selects MARS Advertising for Dream Ace Promotion |
| Ace Hardware Selects Mars Advertising for Dream Ace(SM) Promotion. | |
| Jan 08 | Thomas & Friends: DVD screening Event |
| MARS partnered with Wal-Mart to create a Thomas & Friends DVD screening event. Event communication included a direct mail invitation to households and targeted e-mail blasts. | |
