Posted by: Kathleen Curran | April 17, 2012
April 17, 2012 (Southfield, MI) – MARS Advertising has won the number one agency ranking in the HUB Magazine’s annual Top Shopper Marketing Agency List for the fifth year in a row – a position the agency has held since the list began.
“Winning this award for the fifth year in a row is particularly meaningful for everyone at MARS as it means our dedication to rethinking how we approach the shopper is being recognized and appreciated,” said Ken Barnett, CEO of MARS Advertising. “As today’s shopper continues to reinvent the ritual of going shopping, we are constantly looking at innovative ways to address the non-linear path to purchase and deliver relevant shopper experiences.”
HUB magazine asks survey takers (brand marketers evaluate agencies and vice versa) to assess agencies on 13 categories ranging from strategic planning to results, programming innovation to digital capabilities. The survey is administered by the University of Tennessee and all responses were screened and recorded to ensure integrity and eliminate duplication. MARS Advertising swept the categories, earning top marks in every area.
“The survey recognizes those agencies who have taken the long term strategic view of shopper marketing and have invested in capabilities the industry feels are essential to solid, collaborative shopper marketing success,” said Dan Flint, Ph.D., Director, Shopper Marketing Forum & Proffitt’s, Inc. Professor of Marketing at the University of Tennessee.
“This award is a testament to our talented team and terrific clients,” said Rob Rivenburgh, COO of MARS Advertising. “It shows that our strategy of recruiting, training and developing top talent and encouraging them to build innovative integrated marketing solutions based on shopper insights is working. We will continue to push the envelope on shopper marketing, working in collaboration with our clients to align their brands with the evolving shopper needs.”
About MARS Advertising
Founded in 1972, MARS Advertising, Inc. has been named the No. 1 Shopper Marketing firm in the United States for the past 5 years, according to The HUB Magazine. Working with Fortune 500 companies, MARS and its affiliated companies have more than 500 employees in 11 offices throughout North America and in the U.K. MARS offers full-service integrated marketing solutions, from insights to execution.