Blog
the latino-friendly wink.
As the U.S. Hispanic market grows and changes, and becomes more English-speaking, smart companies are striving to make all of their marketing “Latino friendly” right from the start. David Morse, of New American Dimensions says that savvy companies know how … Continue reading
this week in viral: zombies and graffiti.
zombies do parkour. graffiti this wall with water.
mars mobile minute spotlight: dunkin’ donuts.
With their latest email campaign, Dunkin’ Donuts made it apparent that they have the correct formula for advertising their mobile app. First, Dunkin’ Donuts made it convenient for consumers to download their app through their email by making … Continue reading
hartman group: social cravings.
Today 89% of Internet users go online to search for recipes and we know many land on Pinterest. Seventy percent of those Pinterest users say cooking inspiration is their #1 interest on Pinterest. The Hartman Group recently released a Clicks … Continue reading
“buycotting” brands.
There’s a new app out called Buycott which is designed to inform users about ethical & political preferences of the companies from which they purchase goods. Here’s how it works: Shoppers scan the barcodes of the products they plan to purchase and gain information … Continue reading
this week in viral: thank you, mom.
Google and Whirled get moms teary-eyed with this sweet film for Mother’s Day. It uses the tried-and-tested Google method of letting the product tell the story, and features kids thanking their moms for all that they do — from giving birth, … Continue reading
can’t afford that new refrigerator? sears will let you lease-to-own.
If you don’t have cash and your credit is lousy, most major retailers will let you put a big purchase on layaway and pick it up when you’ve paid it off. That’s fine for Christmas presents, but what if your refrigerator just broke, and … Continue reading
this week in spotlight trends
digital engagement platforms, own brands and new retail concepts Let us know your thoughts on this weeks trends.
in apple (ford, kraft, sony) we trust.
Iconoculture asked participants in their IconoCommunities to name companies or brands that best represent trust. Top of the list was Apple, with Ford, Kraft and Sony among the most frequently mentioned. Why are these brands so trusted? Respondents mentioned words like “quality,” “reliability” and … Continue reading
reverse showrooming: best buy, amazon and the internet sales tax.
The news of the day last week was passage in the Senate of an Internet Sales Tax bill, nearly ending de-facto price incentives for on line purchases and driving the showrooming trend. Target has been outspoken on the subject of showrooming. Amazon, … Continue reading
