The Starbucks cards is the “most gifted” item in America, so it’s no surprise that the mega brand plans to continue to ride that idea all the way to the bank. In 2012 the company released 5,000 limited edition hand crafted metal … Continue reading
In the new year, individuals, companies and brands make resolutions and set goals for a better year. Learn about 14 marketing trends, identified using predictive loyalty and engagement metrics, to help marketers create better futures for next year. How will brands … Continue reading
We know that Hispanics are embracing all things digital and social, but how do we channel this information into shopper marketing that reaches this growing population? Hispanic households are more likely than the average American household to own at least a single … Continue reading
It’s a Bird, it’s a Plane… it’s Amazon Prime Air. Thoughts?
Google is fashioning 80 shipping containers on a barge that will be touring San Francisco, Los Angeles and New York in 2014. A similar execution was first done several years ago with the Nomadic Museum, housing a photography exhibit that traveled to … Continue reading
In the recently-published study “The Future of Digital: 2013,” Business Insider reports that 758 million photos are uploaded to the Internet everyday on social platforms like Facebook, Instagram and Snapchat. And while many of those photos show consumers expressing genuine brand advocacy (wearing brands, … Continue reading
This awesome ad, set to the beastie boys, encourages girls to become engineers. Thoughts?
It’s a well-known fact that shoppers are using their smartphones to help them shop. But according to a recent study by The NPD Group, most of this activity is not taking place on retailer’s mobile app. According to the study, only 57% of … Continue reading
As the world becomes more digital than ever, so are the kids growing up in it. The next generation after Millennials (Generation Z), will be True Digital Natives. These are kids that will have had a mobile device in their hands just … Continue reading
Economic uncertainty has global consumers redefining essentials — and opting out of the rest. When consumers adopt a “trading off” attitude, they’re stripping decision-making down to the bone: Do I need this or not? They’re cutting out excess and focusing on the … Continue reading